Invest in Tourism

High ROI Investments in Tourism and in Hospitality Industry in Greece!

Investors are discovering that Greece has a combination of characteristics that are unequalled in Europe.

The hospitality – tourism industry in Greece is attracting a considerable number of international investors in the past couple of years, resulting to a rapid growth in the industry which is expected to reach 14 billion EUR by 2020.

Greece is a leading global tourism destination (the number of tourism visits over the last decade has shown a steady increase. With more than 16,000 kilometers of coastline, more than 6,000 islands and islets, and a well-established tourism industry, Greece presents a prime investment opportunity in the Tourism sector.

From 18 million international visitors in 2016, more than 25 million people visited Greece in 2017, and it is expected that in a few years this number will reach 35 million, almost three times the country’s population), an emerging regional energy hub, and possesses human capital that is outstanding.

The Competitive Advantage


The competitive advantages of Greece, such as rich cultural heritage, natural beauty and geographical variety, have been attracting significant tourism investments in recent years, thus further strengthening Greece’s image as an ideal destination both for holidays and tourism-related investments.

Even during the recent crisis, the tourist industry in Greece has been one of the mainstays of economic growth and employment, with a continued growth driven mainly by:

  • The upgrading of the tourist product.
  • The development of key, new markets such as Russia, Israel, Turkey and China.

The upgrading of the tourist product is supported by a number of initiatives by the Greek state, the Greek National Tourism Organization, the relevant business associations, and the regional authorities and municipalities, and is considered to be a strategic avenue for growth in the Greek economy.

Investment Opportunities in Tourism

Greece’s Brand Value

Greece is internationally recognised for its prominent beauty, premium tourist product and the high quality of global tourists that are attracted by its fame.

Organised Infrastructure

More than 700.000 hotel beds, >500 conference facilities, > 6.000 yachting births, direct air links from major European airports to more than 20 destinations.

Amazing Landscape

Greek Government has spearheaded several major investment projects over the past years.

This, in combination with Greece’s upgraded energy investment regulatory framework, provides exceptional opportunities for investment in all energy sectors.

History and Culture

More than four millennia of recorded history and an abundance of sites, museums and locations where history lovers enjoy to visit.

Type of Investment in Greece

  • Nautical

  • Wellness

  • Holiday Housing

  • Health

  • Wedding

  • Religious

  • Conference

  • City Breaks

  • Cultural

  • Romance

  • Gastronomy

Key of Investment Opportunities in Tourism


Privatization of several key state-owned tourist and transport assets (marinas, regional airports, tourist properties etc.) by the Hellenic Republic Asset Development Fund.


Development of premium tourist resorts and properties aided by the funding and tax incentives given for such new developments.

Specialized Tourist Products

Development of specialized tourist products and facilities (gastronomy, culture, wellness etc.), categories (medical tourism etc.), markets (Russia, Israel, Asia etc.) or segments (elderly, couples etc).

Type of Business related with Tourism

  • Hotels

  • Car Rental

  • Concierge Service

  • Photography

  • Business

  • Coffee & Bars

  • Booking Business

  • Painters

  • Boatsharing

  • Resorts

  • Scooter Rental

  • Limousine Service

  • Laundry Shops

  • Restauraunts

  • Villas Rental

  • Festival Operator

  • Tour Guides

  • Airline Companies

  • Excursions Operators

  • Taxi & Cab Services

  • Bicycle Touring

  • Air B&B

  • Jet Ski Rental

  • Welcoming Service

  • Business Retreats

  • Travel Agency

  • Tattoo Artists

  • Campings

  • LGBT Tours

  • Bed & Breakfast

  • Boat Rental

  • Musicians

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Invest in Greece’s Hospitality Future

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